sullydesigns
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PENSKE

PENSKE has been a client of The Martin Agency since 2010 and their strong presence with OLA gave me a great chance to explore what can be done in a simple digital banner. When the NASCAR season was about to begin we were tasked with creating a unique banner experience for users. Our solution was to create a fully functional game within a banner where users are given the chance to drive their own PENSKE truck. The catch? You can only do donuts in the truck.

Another task of mine was try to streamline the design aesthetic for PENSKE's digital advertising. The guidelines needed to be simple enough for anyone to understand but strict enough for designers to be able to follow.

Category: Online Advertising (OLA) / Motion Design / Art Direction

PENSKE has been a client of The Martin Agency since 2010 and their strong presence with OLA gave me a great chance to explore what can be done in a simple digital banner. When the NASCAR season was about to begin we were tasked with creating a unique banner experience for users. Our solution was to create a fully functional game within a banner where users are given the chance to drive their own PENSKE truck. The catch? You can only do donuts in the truck.

Another task of mine was try to streamline the design aesthetic for PENSKE's digital advertising. The guidelines needed to be simple enough for anyone to understand but strict enough for designers to be able to follow.

Category: Online Advertising (OLA) / Motion Design / Art Direction

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