Everyone knows the saying, 'sounds like someone has a case of the Mondays' but when has that ever been a good thing? Case beers puts a punny twist on the saying and two others to create a typography-inspired beer line. The Itis, The Vapours and The Mondays were each hand drawn then brought into Illustrator to vectorize. Each label has a unique personality to reflect the type of beer.
Inspiration was taken from the mid-20th century Sanborn Maps and their hand-done typography. The stark contrast between the design and the background would create a strong shelf presence among the more established beer companies. The coasters were created for brand recognition within bars and restaurants.
Category: Labeling, Illustration
Date: November 2014 to January 2015
*Featured in ME Publishing's March 2015 issue
