Fox Run is a real vineyard located along the banks of Seneca Lake in the Finger Lakes region of New York. Over the summer I visited this region and realized how passionate these wine makers were. Each winery had a unique story to tell and Fox Run caught my attention. However, from a designer's perspective though, their labels did not reflect their amazing wines.
The reworked Fox Run logo reflects the strong sense of movement the name implies. All typography from the logo and wine names were done by hand with a brush pen. This personal touch is nowhere close to the amount of time and effort these wine makers put into their trade.
Category: Labeling, Illustration, Hand-Done Typography
Date: November 2014 to December 2014
